The World Cup is synonymous with harmony, unity and passion. We all know that. What most people aren’t aware of is, however, how itaffects every facet of a country, more so in one like ours,whichlives and breathes football.

Among the numerous areasaffected by the world’s largest sporting event is the audiovisual market. Be it the heightened demand for World Cup themed productionsor the reduced demand for other types of content, what is clear is how the event directly influences this market.

Producers and advertising directors acknowledge there is no way around it. There arejust two options before them: either your brand embraces the theme,or it will disrupt your plans for a month. Directly or indirectly, the World Cup interferes in Marketing planning and producers schedules.

Therefore, it is not difficult understand why most choose the first option. Companies including Brahma, Vivoand Samsung have filled their advertising with the yellow and green jersey. By sponsoring players and putting their faces to products, brands have elevated their image by marrying it to the stars that will play in front of the whole world for four weeks between June and July.

How Easy Is Creation During the World Cup

It is a mistaketo believe that television is the only audiovisual platform during the World Cup. Campaigns focused on the theme can, for example, be found digitally on social networks. Just like the international tournament, Facebook, Instagram, Twitter and YouTube represent all types of public.

McDonalds, for example, has already run audiovisual campaigns on Instagram Stories and YouTube, diverging from its principle television target. In addition to a greater reach, the brand has been able to tap directlyintothis criticalcultural vein.

And another benefit of Digital Marketing is the ease with which your campaign or advertisement will appear. Principally, this is because it will be available to all online users, who can interact with the content via comments or by sharing the video. For tapping intoan event like the World Cup, it has never been more important to have audiovisual content.

The World Cup is a national event, and ignoring itis a wasted opportunity, regardless of whether your brand is tied to the sport or not.

Marketing has many facets, and each has its own unique characteristics and importance. However, one of the fastest growing segments today is Video Marketing – audiovisual production that seeks to promote brands and ideas, as well as being a critical tool in promoting a company’s products across social network platforms which have enormous online reach and purchase power.

Why should I invest in audiovisual production?

According to Cisco Systems’ annual report, audiovisual content will make up 80% of all internet traffic by 2019. That is to say, whoever fails to have a marketing strategy that includesexpertly-produced video content will be well behind the curve.

Today, 70% of all content on social networks is video. In part, this is due to the limited time users have to read text, be it commercial or informative. As a direct result, companies have begun to invest heavily in more easy to consume Video Marketing material; content that is morevisible, more exciting, more easy to engage with and more likely, therefore, to be shared and go viral, promoting brand loyalty andgreater conversion rates.

But to thrive in this field of marketing you need to analyze your product, lay downprecise objectives, and build a working strategy.

First, know your audience. Research it, make up personas, and identify their needs, desires and issues. Only then will you know precisely what to produce.

Then, define your objectives. What do you want to achieve with Video Marketing? What results do you expect? Increase traffic and greaterproduct sales?Present cases to connect with more potential clients?Increased brand recognition?Bolster employee productivity with an institutional video? You need to know what you want before you start planning.

Finally, after getting to know your audience, and establishing what your objectives are, you’re ready to dive in and produce your video. Anditishere where a problem surfaces. Often for a lack of information, many companies question whether they should contract an external production team, or produce the video internally.

Should I hire an audiovisual production company?

For a Video Marketing strategy to achieve the desired ends, audiovisual production must be done with maximum care and attention to detail. Unless your company has an expert in-house team, it is advisable to employ the services of an outside production company.

Having the help of audio-visual production experts is critical in achieving your Video Marketing objectives.

An expertly-produced video consumes a great deal of time. It takes time, after all, for the production team to write a superb script, craft scenes, select wardrobe and hire actors, among other finer details that go into producing the perfect video. Contracting a producer, therefore, will not be a waste your precious time, and in the end you will have a product of the highest quality.

The use of audiovisual content in marketing is an inevitable and growing trend. It is critical for you and your company to embrace this new dynamic and invest in it to achieve those results that best meet your needs.

Here are the main steps in making a video or film.
These are overviewsto help you visualize the work as it develops.
It is important to note that these stepsare variable.
The overall size of the production typically defines how many steps there are.
Videos with shorter timeframesgenerally have fewer steps.
This is a general rule of ours.

The brief
Getting to know the client through consultative meetings.
– What’s the video for?
– Who’s the target?
– What is the desired result?
These meetings serve to generatethebrief (document).
This is Brazuca Films proposal detailing the best communication format for the brand or company.
The brief will serve as the basis for discussion on later points: The best format for the work.
Why is one format better than another?
What can be expected?
Planning/Budgeting
Compiling all available information. How will the work be executed?
– Where will it be executed?
– What are the essential steps?
– What are the deadlines?
This is when and where you define:
– thenumber of nights for the shoot,
– equipmentto be used,
– members of the film crew,
– definition of locations,
– casting of actors, voiceover artists, presenters.
Script
You may not have a script.
So let’sconstruct everything that will happen in your video.
The order of scenes, character directions, dialogue, subtitles, camera movements and further key technical details.
Everything will follow a pre-established sequence so that your message is conveyed in a simple and efficient manner.
Technical visit (if necessary)
Storyboard
Storyboarding supports planning. It is the visual guide that describes the film’s scenes.
These are drawings depicting each scene.
Each one contains information critical to the director, the photography team, art direction and the general film crew.
Storyboarding is the way to achievethe greatest control and success of the project.
Pre-Production
This is theopening phases in the execution of the plan.
It is the moment to source the film crew, equipment, locations, casting, script and storyboarding.
This is when the technical visit happens.
Shooting (Director, Director of Photography, Production and Staff)
It’s the day of the shoot.
Execution of all technical activities.
The day’s schedule, transportation of personnel, transportation of equipment, direction of the actors, crew direction; the film starts to come to life.
Editing/Assembly
It’s the day of the shoot.
Execution of all technical activities.
The day’s schedule, transportation of personnel, transportation of equipment, direction of the actors, crew direction; the film starts to come to life.
Post-Production
At this stage the best takesare selected and collated.
They might turn into a 2-hour movie, or a piece that lasts a couple of minutes, even a few seconds. Everything is trimmed and spliced together.
Mixing and synchronization of the audio bits captured during the shoot with visuals.
Addingvoiceover and ambient sounds.
The soundtrack will also be inserted in this step.
Customer approval
Delivery
This was the standard step by step approach we use here at Brazuca.
Please bear in mind the short videosfollow fewer steps than those listed here.
Are you an Agency or do you work in the marketing area of ​​a company?
Tell us about theyourchallenges.
What is your project? What are yourdeadlines?
Brazuca will create your audiovisual content with creativity and technical rigor.

Click here and contact us