Here are the main steps in making a video or film.
These are overviewsto help you visualize the work as it develops.
It is important to note that these stepsare variable.
The overall size of the production typically defines how many steps there are.
Videos with shorter timeframesgenerally have fewer steps.
This is a general rule of ours.

The brief
Getting to know the client through consultative meetings.
– What’s the video for?
– Who’s the target?
– What is the desired result?
These meetings serve to generatethebrief (document).
This is Brazuca Films proposal detailing the best communication format for the brand or company.
The brief will serve as the basis for discussion on later points: The best format for the work.
Why is one format better than another?
What can be expected?
Planning/Budgeting
Compiling all available information. How will the work be executed?
– Where will it be executed?
– What are the essential steps?
– What are the deadlines?
This is when and where you define:
– thenumber of nights for the shoot,
– equipmentto be used,
– members of the film crew,
– definition of locations,
– casting of actors, voiceover artists, presenters.
Script
You may not have a script.
So let’sconstruct everything that will happen in your video.
The order of scenes, character directions, dialogue, subtitles, camera movements and further key technical details.
Everything will follow a pre-established sequence so that your message is conveyed in a simple and efficient manner.
Technical visit (if necessary)
Storyboard
Storyboarding supports planning. It is the visual guide that describes the film’s scenes.
These are drawings depicting each scene.
Each one contains information critical to the director, the photography team, art direction and the general film crew.
Storyboarding is the way to achievethe greatest control and success of the project.
Pre-Production
This is theopening phases in the execution of the plan.
It is the moment to source the film crew, equipment, locations, casting, script and storyboarding.
This is when the technical visit happens.
Shooting (Director, Director of Photography, Production and Staff)
It’s the day of the shoot.
Execution of all technical activities.
The day’s schedule, transportation of personnel, transportation of equipment, direction of the actors, crew direction; the film starts to come to life.
Editing/Assembly
It’s the day of the shoot.
Execution of all technical activities.
The day’s schedule, transportation of personnel, transportation of equipment, direction of the actors, crew direction; the film starts to come to life.
Post-Production
At this stage the best takesare selected and collated.
They might turn into a 2-hour movie, or a piece that lasts a couple of minutes, even a few seconds. Everything is trimmed and spliced together.
Mixing and synchronization of the audio bits captured during the shoot with visuals.
Addingvoiceover and ambient sounds.
The soundtrack will also be inserted in this step.
Customer approval
Delivery
This was the standard step by step approach we use here at Brazuca.
Please bear in mind the short videosfollow fewer steps than those listed here.
Are you an Agency or do you work in the marketing area of ​​a company?
Tell us about theyourchallenges.
What is your project? What are yourdeadlines?
Brazuca will create your audiovisual content with creativity and technical rigor.

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