Marketing has many facets, and each has its own unique characteristics and importance. However, one of the fastest growing segments today is Video Marketing – audiovisual production that seeks to promote brands and ideas, as well as being a critical tool in promoting a company’s products across social network platforms which have enormous online reach and purchase power.
Why should I invest in audiovisual production?
According to Cisco Systems’ annual report, audiovisual content will make up 80% of all internet traffic by 2019. That is to say, whoever fails to have a marketing strategy that includesexpertly-produced video content will be well behind the curve.
Today, 70% of all content on social networks is video. In part, this is due to the limited time users have to read text, be it commercial or informative. As a direct result, companies have begun to invest heavily in more easy to consume Video Marketing material; content that is morevisible, more exciting, more easy to engage with and more likely, therefore, to be shared and go viral, promoting brand loyalty andgreater conversion rates.
But to thrive in this field of marketing you need to analyze your product, lay downprecise objectives, and build a working strategy.
First, know your audience. Research it, make up personas, and identify their needs, desires and issues. Only then will you know precisely what to produce.
Then, define your objectives. What do you want to achieve with Video Marketing? What results do you expect? Increase traffic and greaterproduct sales?Present cases to connect with more potential clients?Increased brand recognition?Bolster employee productivity with an institutional video? You need to know what you want before you start planning.
Finally, after getting to know your audience, and establishing what your objectives are, you’re ready to dive in and produce your video. Anditishere where a problem surfaces. Often for a lack of information, many companies question whether they should contract an external production team, or produce the video internally.
Should I hire an audiovisual production company?
For a Video Marketing strategy to achieve the desired ends, audiovisual production must be done with maximum care and attention to detail. Unless your company has an expert in-house team, it is advisable to employ the services of an outside production company.
Having the help of audio-visual production experts is critical in achieving your Video Marketing objectives.
An expertly-produced video consumes a great deal of time. It takes time, after all, for the production team to write a superb script, craft scenes, select wardrobe and hire actors, among other finer details that go into producing the perfect video. Contracting a producer, therefore, will not be a waste your precious time, and in the end you will have a product of the highest quality.
The use of audiovisual content in marketing is an inevitable and growing trend. It is critical for you and your company to embrace this new dynamic and invest in it to achieve those results that best meet your needs.