The World Cup is synonymous with harmony, unity and passion. We all know that. What most people aren’t aware of is, however, how itaffects every facet of a country, more so in one like ours,whichlives and breathes football.
Among the numerous areasaffected by the world’s largest sporting event is the audiovisual market. Be it the heightened demand for World Cup themed productionsor the reduced demand for other types of content, what is clear is how the event directly influences this market.
Producers and advertising directors acknowledge there is no way around it. There arejust two options before them: either your brand embraces the theme,or it will disrupt your plans for a month. Directly or indirectly, the World Cup interferes in Marketing planning and producers schedules.
Therefore, it is not difficult understand why most choose the first option. Companies including Brahma, Vivoand Samsung have filled their advertising with the yellow and green jersey. By sponsoring players and putting their faces to products, brands have elevated their image by marrying it to the stars that will play in front of the whole world for four weeks between June and July.
How Easy Is Creation During the World Cup
It is a mistaketo believe that television is the only audiovisual platform during the World Cup. Campaigns focused on the theme can, for example, be found digitally on social networks. Just like the international tournament, Facebook, Instagram, Twitter and YouTube represent all types of public.
McDonalds, for example, has already run audiovisual campaigns on Instagram Stories and YouTube, diverging from its principle television target. In addition to a greater reach, the brand has been able to tap directlyintothis criticalcultural vein.
And another benefit of Digital Marketing is the ease with which your campaign or advertisement will appear. Principally, this is because it will be available to all online users, who can interact with the content via comments or by sharing the video. For tapping intoan event like the World Cup, it has never been more important to have audiovisual content.
The World Cup is a national event, and ignoring itis a wasted opportunity, regardless of whether your brand is tied to the sport or not.