We’ve made more than 2,000 films for the real estate market in Brazil, for builders, developers and realtors. If there’s one thing we’ve learned, it’s that there’s no such thing as “the property video”. There’s the right video for each moment of the sale.
Before launch: make the project real
When a development is still on paper, video has to show what can’t be visited yet: the neighborhood, the view, the lifestyle that comes with it. This is the video that fills the sales center and the interest list.
During construction: reassure the people who bought
Many people buying property in Florida don’t live here. A regular construction update, showing each stage, is what reassures buyers who invested from a distance, and what gets them to refer others.
At sale: the property tour
For a finished property, what works is the tour: one continuous route through the rooms, in natural light, unhurried, plus short cuts for Instagram. It’s the video the realtor sends on WhatsApp, and the one that makes a buyer ask for a showing.
After the sale: the buyer’s story
A testimonial from a happy resident or investor sells the next development. It’s the video almost nobody films, and the one that convinces the most.
In English and Portuguese
Many people buying property in Florida speak English, Spanish or Portuguese. We produce in English and Portuguese, with subtitles and versions for each audience, so the same footage works for American and Brazilian buyers alike.
How we work
Our filming crew is in Florida and post-production is in São Paulo. Brazuca Filmes has been producing video since 2013, for brands such as Disney, Globo and Porsche, and most of its history is in real estate.
Tell us what stage your development or listing is at: cristiano@brazucafilmes.com.br.